Nike SB

Nike SB, the skateboard division of Nike, presented with proud the long expected Nike Dunk Low Premium SB shoe - C-Mon & Kypski in June 2007. It was released as a limited edition in Europe and Asia. (they are not available anymore).

C-Mon & Kypski were fanatic skateboarders themselves, that’s why they were very honoured to work with Nike SB. They got carte blanche to design the shoe however they want. Because they had just dropped their album “Where The Wild Things Are” they chose to use the same colours as the cover of that album. There also was a special song made for this campaign, that was only available on the internet.

The music of C-Mon & Kypski is often used to translating a brand-identity to music. They had made songs for Coca Cola and TPG and their songs were used for commercials of 3FM and Lowlands Festival.