Heineken The City

Heineken had opened in the summer of 2008 his experience shop ‘Heineken The City’ in Amsterdam. The shop was based on 4 pillars: music, fashion, travel & events and bier. Heineken Holland cooperated with Jammm to fill in the Refreshing Sounds music studio in The City. As a part of this collaboration the Utrecht cross-over band will take record their new album in this studio from summer 2008 till December 2008 that also can be found in the shop. Also the DJ collective Boemklatsch will make new recordings for their new album in this studio.